Do smarter business travellers and executives like Facebook?
Its always interesting to see how people interact with their networking providers whether its for business or pleasure. Whosintown is currently looking to developing an API to hook into Facebook as you would think this was a necessity. However a recent article on Silicom.com doesn’t exactly have us rethinking our strategy, but it certainly gets you wondering about the practical benefits for professionals using domestic networking sites and how they are set up. If you read the article you will see that a number of execs share the views of Florentin Albu who comments “Florentin Albu, ICT manager for the European Organisation for the Exploitation of Meteorological Satellites (EUMETSAT), uses several social networking tools with a “varying degree of success” and said for business-related networking Facebook scores lowest.” It seems to be the old story of horses for courses and sites designed for business people not surprisingly seem to fit the bill better for business people. Whosintown is certainly finding this to be the case: not only are users complimenting us on how easy the site is to use, but the added value of hooking up with fellow business people whilst on your travels is a bit of a double bonus ( we like to think of it as smarter networking). So, we will certainly be carrying on with our plans to offer a Facebook API and to interact with other sites, but we’re now more conscious of the importance of keeping a focus on the fact that Whosintown is and will remain a tool for the business people who want to travel smarter.
David Henderson. Co-Founder of Whosintown