Networking sites to focus on Travel and Business
Wednesday, February 27th, 2008
There was a very interesting article in Timesonline recently highlighting some of the difficulties that social networking sites will be facing in the future. The article describes “Facebook Fatigue” syndrome (not sure if this is actually a clinical condition, but no doubt it will find its way into the Dictionary at some stage). This looks to have 2 distinct causes. Firstly that folks are finding it difficult to manage their networks which have grown too large and secondly because they are losing some of their cool for many users because everyone has a Facebook account: or so it would appear.
The article quotes some good stuff from Nielsen Online, the definitive authority for online user numbers. What they seem to be saying is that everyone likes the 15 minutes of fame from posting on to the internet, but users really need useful online tools. That probably explains why Nielsen reckon the big plays for networking sites will now be around wealth business and travel. We are rather pleased to hear this as Whosintown is about business and travel and putting the 2 things together creating not only smarter networking opportunities but smarter business travel. We’ve already been approached by several organisations who promote greener business travel because Whosintown can help to achieve this. Its fair to say we are all interested in lowering carbon emissions and if we can help to do this whilst running a successful site for travelling business people then we’re going to be pretty happy.
Andrew Montgomery. Co Founder Whosintown